Say hello to the a nifty little product known simply as "The Microfiber Pouch." We had the opportunity to create a little video for Cumberland Concepts, the brains behind the Microfiber Pouch, to help demonstrate their new product and its many uses. The idea behind the video was to take a simple product and to give it an endearing personality while also demonstrating its versatility and practicality. Look for the Microfiber Pouch in Wal-Mart stores in the near future or order from their website. In the meantime, you can see it in action by clicking the video above. Enjoy.