Anyone who hasn't been living under a large amount of Arkansas bedrock over the last few years will tell you that the sport of mountain biking is literally taking off in our little corner of the state. And in case you've ever been riding the trails and wondered to yourself, "Just how do these cool little scenic pathways and routes come to be?", the answer (in most cases anyway), is three words: Progressive Trail Design.
For years now, the company has been building trails and features, both at home and abroad. The lifestyle of trail building is a very heavy mix of intentional planning, creative design, rigorous manual labor and making sure that all of that hard work is met with some serious play time. To further promote their lifestyle and lively hood, they decided to launch a clothing line, known as Dig Clothing Company. I am currently in the process of creating some product and lifestyle imagery for this exciting new brand and today, I thought I'd share a few of the images so far.
Happy Friday Everyone.