And I am Novo Studio.
The name Novo Studio might imply that there's a large group of people making this business run but in fact, it's just me. I chose the name because the word "Novo" literally means to revive, refresh, change, alter or invent. As a creative person running a creative company, I firmly believe that's the best way to approach my work.
My background in photography began when a disgruntled graphic design professor announced to me one day, that "I'd never make it as a graphic designer because I couldn't draw well enough." My response was to dive into photography, thinking that honing an ability to create images with a camera would balance out my lack of ability to create them with my hand. Of course, diving into photography at a school where there were no photography majors meant that I had to sort of learn as I go. I began shooting film and building my design projects around photography. I worked for the school newspaper photographing around campus. When I finally did get a graphic design job out of college, I was introduced to product photography.
Eventually, I got burned out with my corporate graphic design job and with the encouragement and support of my wife, decided to try and start my own design and photography business. And the rest as they say, is history. Now don't get me wrong, there's a lot of stuff packed into that word history. Over the years, I've had my share of wins and losses, the details of which have shaped me into the entrepreneur, the artist and the person I am today.