Fall is a great time to be on your mountain bike but winter is right around the corner. While many people taper off their normal training schedules and opt for more indoor exercise, some switch their focus altogether. And for those that decide to focus on honing their skills on a bike, there is Cognition Coaching. (click to read more)

Happy Spring Everyone. If you’re anything like us or the people in these images, you are welcoming the longer days and the warmer weather with open arms and frequent bike rides. And if you’re finding yourself in need of some new OZ Trails swag, you’re in luck. Have fun scrolling through these recent product/lifestyle images and then, head on over to their online store and get your spring shop on. Photos taken on-location at Coler Mountainbike Preserve, otherwise known as “Paradise Found”.

Cheers & Beers and Happy Trails.

Well, here we are in May of 2020, also known as Bike Month. Traditionally, we’ve celebrated with numerous social gatherings, group rides and even a large Square to Square event. No one could’ve predicted that this year, we’d have to juggle celebrating bikes and our beloved cycling community while dealing with the realities of a worldwide pandemic. Like so very many, we’ve gained a newfound love and appreciation for…(click to read more)

It was an inevitable reality that we’d focus at least a few of these posts on our work in the cycling industry. Today, we’re reliving last summer’s Arkansas Enduro Series and hoping that this year’s series will still be able to happen, at least partially. In the meantime, keep up the 6 feet apart social distancing pedaling and shredding.

- Philip & Jared

How do you compile a decade’s worth of images and stories into a single blog post? If you ever figure it out, please let me know. In the meantime, this a best attempt at highlighting some of the ongoing clients, fun jobs and unique ingredients that have compiled the last 10 years of Novo Studio.

Enjoy.

I recently had the opportunity to work on a project for Cycling Illustrated Magazine, OZ Trails NWA and Laneshift Mobility.  The project features legendary mountain bike racer Brian Lopes and his first trip to the area. I had the honor and privilege of spending a couple days with Him, along with Andre Pepin of Ellsworth Bikes and locals Clayton Woodruff of Progressive Trail Designs and Dustin Slaughter of Slaughter Trail Guides. It was a unique opportunity for me to not only witness first-hand some of the best mountain biking I've ever seen, but also to create images of it. Many many thanks to everyone for letting me be a part of the adventure. Enjoy the images and the link to the video. Cheers!