Long before the infamous grocery store chain known as Whole Foods invaded Fayetteville and Rogers, another establishment quietly but firmly took up residence in the area. Since 2014, Akin's Natural Foods has been serving our community with carefully curated grocery items, fresh, organic produce and the largest selection of vitamins and supplements in the area. But Akin's history is much older than 2014…

Novo Studio recently completed a video project highlighting the creative work of BUF Studio in Bentonville, Arkansas. The piece profiles several of BUF’s recent projects, emphasizing their design approach, materials, and craftsmanship. Shot on location, the video blends detailed product and process footage with local residents enjoying the spaces that BUF has helped create. The project demonstrates Novo Studio’s capacity for producing polished commercial video that communicates brand values, highlights product quality, and supports local creative businesses. Enjoy the show!

This week on the blog, we're featuring a short video project we recently created for Crafton Tull and their presence at the annual Rogers Lowell Chamber of Commerce Meeting. This video is part of a couple of larger, ongoing projects that we are currently working on for the firm. A fun fact for this project was that we were able to use one of their own employees (and a quiet storage closet) to record the voiceover portion of the project. Enjoy!

This week on the blog, we’re sharing some recent/not-so-recent Commercial Photo + Video work for the University of Arkansas School of Art. Every year, the University hosts a weeklong Summer Arts Workshop for High-school Students, grades 10-12. The workshop is free and open to any students that wish to apply. Participating students are treated to a host of experiences including museum visits, classes and art experiences taught by faculty, and other unique opportunities. (click to view more)

Last weekend was a crowning achievement for the University of Arkansas’s School of Art. What started out as an idea, turned into a rather large grant (the largest in the history of universities, save athletic programs). And along with that huge grant, came plenty of meetings, lots of plans, the reworking of those plans, even more meetings and the collective support of the faculty and students. And now, a major milestone has been achieved: The Grand Opening of the Windgate Studio + Design Center.

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Christmas is coming. But for the students at the University of Arkansas School of Art, Christmas will come BIGTIME in January 2023, when the Windgate Art + Design Studio officially opens its doors. For years, the University’s Art Program has been expanding and as a result, the University has found all sorts of nooks and crannies in which to house and educate their students.

The Windgate Art + Design Studio is anything but a nook or cranny. This brand new building is a full-on multi-use center for a majority of the art students to call home. We were tasked with creating a short video to highlight the brand new building.

Today on the blog: Recent Commercial Photography + Video work for Summit Shaker, a uniquely collapsible, yet fully functional and stylish protein shaker. Designed for athletes, fitness enthusiasts and everyday people who just enjoy a good protein shake, the Summit Shaker comes in a variety of colors and is designed to be taken anywhere and everywhere. Check out their website for more information or to order yours!

Recently, we had the opportunity to create a short video teaching the fundamentals of how to ride a bike on a pump track. This project coincided with some product photography showcasing two new pump track bikes from Mongoose. This project allowed us the opportunity to not only practice our video skills, but to get some visual tips and tricks on how to actually ride a pump track. And that’s exactly why we love what we do.

Enjoy the video.

We recently had the opportunity to create a promotional video highlighting and celebrating the collaborative effort between longtime local Harris Baking Company and privately held supermarket chain, HEB Stores Inc. For awhile now, Harris has been tasked with producing Sweet Hawaiian products under HEB’s “Aloha” name. When HEB requested a video presentation to show at their annual meeting, Harris Baking turned to us and allowed us to create the presentation.

Unique to this project was the fact that…(click to read more)

The following is a bold but accurate statement: If you want an egg roll that will change your life, look no further than the BBQ Eggroll from Smith & Betts BBQ.

We recently had the opportunity to sample these delicious creations as well as some of their other deliciousness while photographing their current menu items and creating some additional lifestyle marketing images for them. And while all of it was good, it was the egg rolls that left their culinary mark on our soul. Apparently, these are very…(click to read more)

Today on the blog: Recent video work (and not-so-recent photography work) for Englander Mattress Company. President and CEO Mark Kinsley recently hired us to create an introduction video for an Englander website redesign. In setting up the blog post, I realized that there were also a few photos from awhile back that we created for Englander.

So…Double Whammy Wednesday.

Thanks to the wonderful folks at HOWSE for letting us use their space to shoot the video project. And thanks to Mark’s dog, Jones for posing so majestically atop a super comfortable Englander Mattress for the photos.

We recently worked with our good friends at Black Apple Hard Cider and Archetype to introduce an educational initiative called Vote Safe Arkansas. The initiative is aimed at educating the Arkansas public about the sanitary features and procedures that will be in place at local voting locations in order to ensure a safe and smooth voting process. For more information on this initiative, please visit their website at www.votesafearkansas.org.

It was an inevitable reality that we’d focus at least a few of these posts on our work in the cycling industry. Today, we’re reliving last summer’s Arkansas Enduro Series and hoping that this year’s series will still be able to happen, at least partially. In the meantime, keep up the 6 feet apart social distancing pedaling and shredding.

- Philip & Jared

Today on the blog, we’re sharing a recap of the Red Star Enduro Race. This particular event was held on the beautiful and secluded trails of the Buffalo Headwaters. These are without a doubt, some of the most beautiful and remote trails in the state. As you might imagine, there were some logistical challenges but we overcame them unscathed, minus the loss of a walkie talkie. Enjoy the photos and recap video below. Cheers!

The summer is heating up and it’s not just because of that dank Arkansas humidity. The Arkansas Enduro Series is in full swing and we were at the first race of the season, capturing content. First up on the blog is a short video recap of the race. Enjoy.