On a recent photoshoot, the inevitable happened; I dropped an expensive studio flash while I was handholding it to get a certain shot. I don’t know how or why, it just slipped out of my hand. These things happen in a photographer’s line of work and that’s why you (hopefully) have insurance. I do carry insurance and after some deliberation, some research and some “go with your gut instinct, I began the process of switching up my studio lighting setup from Profoto to Godox.

Today on the blog: New product images for Oz Trails NWA. And that of course means that you can now purchase these products via their online store. Having field-tested a number of these products ourselves, we can say with full confidence that they will enhance your overall lifestyle as well as your experiences with shredding our lovely trails.

Happy Fall Y’all.

Riding Oz Trails is always a good time. But those good times are always just a little better when you’re riding in official Oz Trails Gear. We recently worked to create some new lifestyle images of the new gear and today, we’re sharing a few here on the blog. If you tried to order stuff a few weeks ago only to find that they were sold out or if you’re just in the market for some new gear altogether, check out the updated inventory in Oz Trails NWA online store.

Cheers to the weekend!

Now for the first time ever, you can purchase OZ Trails NWA gear ONLINE! That’s right…shirts, hats, gloves, jerseys, etc…all from the safety and comfort of your own home. We had a blast creating these images to promote their products and the lifestyle they encourage. Here’s a few our recent shoot. (Not pictured: getting caught in a hailstorm while scouting trail locations for this shoot).

Cheers!

-Philip & Jared

Coming soon to local newsstands and establishments in NWA: A new issue of Bike Arkansas Magazine featuring tips for winter training with Crystal Anthony Coaching, Tim Ray’s cycling kit and the gigantic calf muscles of Jonny Purvis. Here’s a few feature photos. Enjoy.

How do you compile a decade’s worth of images and stories into a single blog post? If you ever figure it out, please let me know. In the meantime, this a best attempt at highlighting some of the ongoing clients, fun jobs and unique ingredients that have compiled the last 10 years of Novo Studio.

Enjoy.

Today on the blog: A few recent images from the Champions of the Wild feature in the latest issue of Arkansas Wild Magazine. Enjoy!