Today on the blog: Recent work for Pacific Cycle. a division of Dorel Sports. We were recently hired to create some marketing images for a new Schwinn Road/Off-Road bicycle. They told us specifically that they wanted a cyclocross course feel along with mud splattering. We happily obliged by setting up a makeshift course and hiring a cyclist model to ride through all kinds of terrain, especially splish splashy stuff. It was a nice bonus that the night before the shoot, it actually rained so there was plenty of mud to splatter about in. In the end, we came away with some amazing images and very dirty bicycle, which we tried to clean up before returning (but I’m afraid we missed some spots).

Happy Monday!

Now for the first time ever, you can purchase OZ Trails NWA gear ONLINE! That’s right…shirts, hats, gloves, jerseys, etc…all from the safety and comfort of your own home. We had a blast creating these images to promote their products and the lifestyle they encourage. Here’s a few our recent shoot. (Not pictured: getting caught in a hailstorm while scouting trail locations for this shoot).

Cheers!

-Philip & Jared

Well, here we are in May of 2020, also known as Bike Month. Traditionally, we’ve celebrated with numerous social gatherings, group rides and even a large Square to Square event. No one could’ve predicted that this year, we’d have to juggle celebrating bikes and our beloved cycling community while dealing with the realities of a worldwide pandemic. Like so very many, we’ve gained a newfound love and appreciation for…(click to read more)

It was an inevitable reality that we’d focus at least a few of these posts on our work in the cycling industry. Today, we’re reliving last summer’s Arkansas Enduro Series and hoping that this year’s series will still be able to happen, at least partially. In the meantime, keep up the 6 feet apart social distancing pedaling and shredding.

- Philip & Jared

Coming soon to local newsstands and establishments in NWA: A new issue of Bike Arkansas Magazine featuring tips for winter training with Crystal Anthony Coaching, Tim Ray’s cycling kit and the gigantic calf muscles of Jonny Purvis. Here’s a few feature photos. Enjoy.

How do you compile a decade’s worth of images and stories into a single blog post? If you ever figure it out, please let me know. In the meantime, this a best attempt at highlighting some of the ongoing clients, fun jobs and unique ingredients that have compiled the last 10 years of Novo Studio.

Enjoy.

Today on the blog: A few recap images from last weekend’s inaugural “Vanarchy in the Ozarks” event. Vanarchy in the Ozarks aims to celebrate the growing #vanlife community of the Ozarks and beyond by hosting a casual and engaging gathering of van-lifers and weekend warriors. For the first time but certainly not the last, locals and visitors from afar ventured to the secluded beauty of the Lake Leatherwood campgrounds in their vans, trucks, cars and even a modified school bus for a couple days of camping, camaraderie, and outdoor adventure. For some, the outdoor adventure aspect of the weekend meant participating in another inaugural event known as #Slaughterama, an all-day, downhill endurance mountain bike race that took place on the Lake Leatherwood trails. For others, the outdoor adventure was more leisurely consisting of morning yoga, tacos provided by the Sherpa’s Taco Truck, a slow ride around Lake Leatherwood and hanging out around the fire. Regardless of how their time was spent, the weekend was certainly a lot of fun for everyone. Here’s to more!

Today on the blog: Some images from this past summer’s Arkansas Enduro Race at Mount Kessler. Enjoy!

Today on the blog: Some recent work with Experience Fayetteville creating imagery that showcases the unique, outdoorsy, bike-friendly and dog-friendly culture of Fayetteville.

Today on the blog, we’re sharing a recap of the Red Star Enduro Race. This particular event was held on the beautiful and secluded trails of the Buffalo Headwaters. These are without a doubt, some of the most beautiful and remote trails in the state. As you might imagine, there were some logistical challenges but we overcame them unscathed, minus the loss of a walkie talkie. Enjoy the photos and recap video below. Cheers!

Day 1 of the Eureka Springs Enduro - part of the Enduro World Series

The summer is heating up and it’s not just because of that dank Arkansas humidity. The Arkansas Enduro Series is in full swing and we were at the first race of the season, capturing content. First up on the blog is a short video recap of the race. Enjoy.

Bikes, beer, Captain America, Luigi & Frozon - 2018 OuterBike - Bentonville