Today on the blog: Recent work for Pacific Cycle. a division of Dorel Sports. We were recently hired to create some marketing images for a new Schwinn Road/Off-Road bicycle. They told us specifically that they wanted a cyclocross course feel along with mud splattering. We happily obliged by setting up a makeshift course and hiring a cyclist model to ride through all kinds of terrain, especially splish splashy stuff. It was a nice bonus that the night before the shoot, it actually rained so there was plenty of mud to splatter about in. In the end, we came away with some amazing images and very dirty bicycle, which we tried to clean up before returning (but I’m afraid we missed some spots).

Happy Monday!